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The session will also engage those attending in a number of interactive exercises and case study reviews from around the world to illustrate key learning points.The workshop will equip participants to: [1 intro - download] [2 The basics of Social Marketing - download] [3 SM adding value - download] [4 management and behaviour - download] [5 Selecting the right intervention mix - download] [6 Commissioning and Evaluation - download] [7 final summing up - download] [Handout masters - download] Half Day pre-workshop 15th May 2017 1 – 5 pm Title: How to develop effective evidence based programmes that influence positive social behaviour. Download the full workshop description and facilitator biographies here.
The session will also engage those attending in a number of interactive exercises and case study reviews from around the wold to illustrate key learning points.The session will also challenge attendees with multiple group activities to apply the lessons of their behavior change challenges.During this session, participants can expect to learn how to: • Segment populations using lifestyles, interests and values; • Tailor messages to reach segmented audiences; • Use digital tools to deliver your messages to highly targeted audiences with minimal waste; • Measure behavioral intentions online, • Evaluate the reach and impact of your digital campaigns; • Understand the key digital strategies of successful social marketing campaigns today.Half Day pre-workshop 15th May 2017 1 – 5pm Title: Taking It to the Streets: Social Marketing for Community Coalitions Download the full workshop description and facilitator biographies here.Session facilitators: Jean Synodinos ([email protected]) Patrick Cook ([email protected]) Session content overview: While the practice of social marketing is a powerful tool that enables communities to make meaningful social change, it is not always possible for many community-based organizations (CBOs) and local government organizations to implement a full social marketing campaign to fidelity, particularly one that relies heavily on extensive formative research, rigorous commitment to the 4 Ps, and behavior change as the bottom line.Session content overview: Over the past 15 years, Nancy Lee and Philip Kotler have designed and refined a 10 Step Model for developing a Strategic Social Marketing Plan, and identified a principle for success at each step.
This half day workshop will present, for each step: a detailed description, an illustrative case example from around the world, and a principle for success.
Since 1987, Vanguard has worked in the areas of health, wellness, energy, environment, education, international development, and diversity and inclusion to foster healthy communities and a thriving planet.
[AM download] [PM download] Half Day pre-workshop 15th May 2017 1 -5pm Session facilitator: Nancy R Lee Download the full workshop description and facilitator biographies here.
The workshop will be interactive, providing participants with brief hands-on opportunities to draft and share thoughts on key components of a plan.
Methodology: The workshop will include a number of short presentations covering key techniques and information points.
Those attending this session should have some basic understanding of social marketing principles and concepts.