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The book has gone on to become a record breaker in its own right; with sales of more than 100 million copies in 100 different countries and 37 languages, Guinness World Records is the world's best selling copyright book ever.Because the book became a surprise hit, many further editions were printed, eventually settling into a pattern of one revision a year, published in September/October, in time for Christmas.

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Both brothers had an encyclopedic memory; on the TV series Record Breakers, based upon the book, they would take questions posed by children in the audience on various world records and were able to give the correct answer.As of the 2017 edition, it is now in its 62nd year of publication, published in 100 countries and 23 languages.The international franchise has extended beyond print to include television series and museums.The brainchild of Sir Hugh Beaver, the book was co-founded by brothers Norris and Ross Mc Whirter in Fleet Street, London in August 1954.The book itself holds a world record, as the best-selling copyrighted book of all time.The popularity of the franchise has resulted in Guinness World Records becoming the primary international authority on the cataloguing and verification of a huge number of world records; the organisation employs official record adjudicators authorised to verify the authenticity of the setting and breaking of records.

went on a shooting party in the North Slob, by the River Slaney in County Wexford, Ireland.

Ross Mc Whirter was assassinated by the Provisional Irish Republican Army in 1975.

Following Ross' assassination, the feature in the show where questions about records posed by children were answered was called Norris on the Spot.

The group was owned by Guinness PLC and subsequently Diageo until 2001, when it was purchased by Gullane Entertainment.

Gullane was itself purchased by HIT Entertainment in 2002.

In 2006, Apax Partners purchased Hi T and subsequently sold Guinness World Records in early 2008 to the Jim Pattison Group, the parent company of Ripley Entertainment, which is licensed to operate Guinness World Records' Attractions.