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Whats App Web's user interface is based on the default Android one.As of January 21, 2015, the desktop version was only available to Android, Black Berry and Windows Phone users.

In August 2014, Whats App released an update to its Android app, adding support for Android Wear smartwatches.He also advanced that new mobile phones would be sold in Germany with the Whats App brand, as their main goal was to be in all smartphones. On January 18, 2016, Whats App's founder Jan Koum announced that the service would no longer charge their users a $1 annual subscription fee in an effort to remove a barrier faced by some users who do not have a credit card to pay for the service.On May 18, 2017, it was reported that the European Commission was fining Facebook €110 million for "misleading" it during the 2014 takeover of Whats App.The Commission alleged that in 2014, when Facebook acquired the messaging app, it "falsely claimed it was technically impossible to automatically combine user information from Facebook and Whats App." However, in the summer of 2016 Whats App had begun sharing user information with its parent company, allowing information such as phone numbers to be used for targeted Facebook advertisements.Facebook acknowledged the breach, but said the errors in their 2014 filings were "not intentional." Both airlines had previously launched customer services on the Facebook Messenger platform.On February 24, 2009, he incorporated Whats App Inc. However, because early versions of Whats App often crashed or got stuck at a particular point, Koum felt like giving up and looking for a new job, upon which Acton encouraged him to wait for a "few more months".

In June 2009, Apple launched push notifications, allowing users to be pinged when they were not using an app.

At a keynote presentation at the Mobile World Congress in Barcelona in February 2014, Facebook CEO Mark Zuckerberg said that Facebook's acquisition of Whats App was closely related to the vision.

According to a Tech Crunch article, Zuckerberg's vision for was as follows: "The idea, he said, is to develop a group of basic internet services that would be free of charge to use – 'a 911 for the internet.' These could be a social networking service like Facebook, a messaging service, maybe search and other things like weather.

In December 2009, the ability to send photos was added to Whats App for the i Phone. In April 2011, Sequoia Capital was the only venture investor in Whats App and paid approximately $8 million for more than 15 percent of the company, after months of negotiation with Sequoia partner Jim Goetz.

By early 2011, Whats App was one of the top 20 apps in Apple's U. Facebook, which was advised by Allen & Co, paid $4 billion in cash, $12 billion in Facebook shares, and (advised by Morgan Stanley) an additional $3 billion in restricted stock units granted to Whats App's founders, Koum and Acton.

Providing a bundle of these free of charge to users will work like a gateway drug of sorts – users who may be able to afford data services and phones these days just don’t see the point of why they would pay for those data services.