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Sure, you could just type your blog post’s headline into all of your social site’s status boxes, include your shortened link and call it good. Realize that each social site is a bit different (environment, social etiquette, audience demographics / psychographics).

One of the most powerful and misunderstood mechanisms of a blog is its RSS feed.Editor’s note: Though much of the advice in this post still rings true today, some of the specific tools and techniques mentioned here are no longer supported by the companies that offered them.If you’d like additional guidance on how to optimize the performance of your blog posts, check out CMI’s Ultimate Blog Marketing Checklist: 57 Tips.Don’t forget to tell all of your employees to do this too.If you have a lot of employees, the increase in your potential reach could be gigantic.You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.

If your content covers multiple topics, create a different status update for each topic and then spread those out over the course of a few days.

Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.

Here’s how it works: While this one may seem pretty obvious, it’s not that simple.

Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.

After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.

Sure, your post is probably groundbreaking, but Google might not figure that out for months.